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International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive in[...]
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Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service[...]
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Philip Kotler, Auteur ; John Bowen, Auteur ; James C. Makens, Auteur ; Jean-Marc Décaudin, Auteur | Boston : Pearson | 2016
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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction[...]
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The Sixteenth Edition has been thoroughly updated to reflect the most current recent research for Organizational Behavior, while maintaining its hallmark features —clear writing style, cutting-edge content, and engaging pedagogy. There’s a rea[...]
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Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin rev[...]
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The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Throughout, author John R. Walker invites students to sh[...]
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Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drive[...]
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Managing Behavior in Organizations provides a brief tour of the scientific and practical highlights of organizational behavior (OB). This text focuses on the essential concepts and practices that students need to know while offering instructors [...]
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MAKE MARKETING VALUE DECISIONS Welcome to the world of marketing Strategic market planning Thrive int the marketing environment UNDERSTAND CONSUMER'S VALUE NEEDS Marketing research Consumer behavior BtoB markets Sharpen the focus CREATE[...]
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For undergraduate and graduate courses in Organizational Behavior. Captivate the class with a clear writing style, cutting-edge content, and compelling pedagogy. This Global Edition has been edited to include enhancements making it more relevant[...]
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Delve into the mind and heart of the negotiator in order to enhance negotiation skills. The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate–whether in multimillion-dollar business d[...]
