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Visions of the future - Valuing the environment : concepts - Valuing the environment : methods - Property rights, externalities and environmental problems - Sustainable Development : defining the concept - The population problem -The Allocation [...]
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Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service[...]
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Paul R. Krugman, Auteur ; Maurice Obstfeld, Auteur | Boston : Pearson | The Addison-Wesley series in economics | 2009
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Paul R. Krugman, Auteur ; Maurice Obstfeld, Auteur | Boston : Pearson | The Addison-Wesley series in economics | 2006
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The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Throughout, author John R. Walker invites students to sh[...]
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Managing Behavior in Organizations provides a brief tour of the scientific and practical highlights of organizational behavior (OB). This text focuses on the essential concepts and practices that students need to know while offering instructors [...]
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Managing Behavior in Organizations provides a brief tour of the scientific and practical highlights of organizational behavior (OB). This text focuses on the essential concepts and practices that students need to know while offering instructors [...]
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Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drive[...]ouvrage
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction[...]
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The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and o[...]
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MAKE MARKETING VALUE DECISIONS Welcome to the world of marketing Strategic market planning Thrive int the marketing environment UNDERSTAND CONSUMER'S VALUE NEEDS Marketing research Consumer behavior BtoB markets Sharpen the focus CREATE[...]
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Philip Kotler, Auteur ; John Bowen, Auteur ; James C. Makens, Auteur ; Jean-Marc Décaudin, Auteur | Boston : Pearson | 2016
