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ouvrageInternational Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive in[...]
- XL Library La Rochelle
Krugman, P.R.., Obstfeld, M., Melitz, M. (2018). International economics : Theory and policy. (eleventh edition). Boston : Pearson.ouvrageHotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service[...]
- XL Library La Rochelle
Hayes, A.F.., Ninemeier, J.D.., Miller, A.A.. (2017). Hotel operations management. (Third edition.). Boston : Pearson.ouvrage
- XL Library La Rochelle
Kotler, P., Bowen, J., Makens, J.C.., Décaudin, J.M. (2016). Marketing du tourisme et de l'accueil. (6 ème édition). Boston : Pearson.ouvrage
- XL Library La Rochelle
Krugman, P.R.., Obstfeld, M., Melitz, M. (2015). International economics : Theory and policy. (Tenth edition). Boston : Pearson.ouvrage
- XL Library La Rochelle
Armstrong, G., Kotler, P. (2015). Marketing : an introduction /. (12th ed., Global ed.). Boston : Pearson.ouvrageFor undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction[...]
- XL Library La Rochelle
Armstrong, G., Kotler, P. (2015). Marketing. An introduction. : an introduction /. (12th ed., Global ed.). Boston : Pearson.ouvrageThe Sixteenth Edition has been thoroughly updated to reflect the most current recent research for Organizational Behavior, while maintaining its hallmark features —clear writing style, cutting-edge content, and engaging pedagogy. There’s a rea[...]
- XL Library La Rochelle
Robbins, S.P.., Judge, T.A.. (2014). Organizational behavior. (Global ed. of 15th revised ed.). Boston : Pearson.ouvrageHate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin rev[...]
- XL Library La Rochelle
Martin, T. (2014). The invisible sale : How to build a digitally powered marketing and sales system to better prospect, qualify and close leads. Boston : Pearson.ouvrageThe Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Throughout, author John R. Walker invites students to sh[...]
- XL Library La Rochelle
Walker, J.R.. (2013). Introduction to hospitality. (6th ed.). Boston : Pearson.ouvrageToday’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drive[...]
- XL Library La Rochelle
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Armstrong, G., Kotler, P. (2013). Marketing. An introduction. : an introduction /. (11th ed., Global ed.). Boston : Pearson.ouvrageSupply Chain Management illustrates the key drivers of good supply chain management helping students understand xhat creates a competitive advantage. Part 1 : Building a Strategic Framework to Analyze Supply Chains Part 2 : Designing the S[...]
- XL Library Tours
Chopra, S., Meindl, P. (2013). Supply chain management : strategy, planning, and operation. (5th edition). Boston : Pearson.ouvrage
- XL Library La Rochelle
Krugman, P.R.., Obstfeld, M., Melitz, M. (2012). International economics : Theory and policy. (Ninth edition). Boston : Pearson.ouvrageManaging Behavior in Organizations provides a brief tour of the scientific and practical highlights of organizational behavior (OB). This text focuses on the essential concepts and practices that students need to know while offering instructors [...]
- XL Library La Rochelle
Greenberg, J. (2012). Managing behavior in organizations. (6ème ed.). Boston : Pearson.ouvrageMAKE MARKETING VALUE DECISIONS Welcome to the world of marketing Strategic market planning Thrive int the marketing environment UNDERSTAND CONSUMER'S VALUE NEEDS Marketing research Consumer behavior BtoB markets Sharpen the focus CREATE[...]
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Solomon, M.R.. (2012). Marketing : real people, real choices. (7è éd.). Boston : Pearson.ouvrageFor undergraduate and graduate courses in Organizational Behavior. Captivate the class with a clear writing style, cutting-edge content, and compelling pedagogy. This Global Edition has been edited to include enhancements making it more relevant[...]
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Robbins, S.P.., Judge, T.A.. (2012). Organizational behavior. (Global ed. of 15th revised ed.). Boston : Pearson.