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Accounting and Finance is intended as an essential textbook for students studying accounting and finance for the first time and aims to equip them with the necessary understanding of the theory and practice of financial accounting, management [...]
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Vos êtes en train de poster sur Facebook une photo de vos vacances en Bretagne. Au même moment, votre banque constate qu'à Marseille, quelqu'un d'autre est en train d'utiliser abusivement votre carte bancaire. Grâce aux technologies de Big Data,[...]
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Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the ear[...]
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Fundamentals of Corporate Finance helps students develop the intuition and analytical skills necessary to effectively apply financial tools in real–world decision–making situations. The authors provide a fully integrated framework for understan[...]
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IFRS can be a complex topic, and books on the subject often tackle its intricacies through dense explanation across thousands of pages. Others seek to provide an overview of IFRS and these, while useful for the general reader, lack the depth req[...]
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest informatio[...]
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Macroeconomics: Understanding the Global Economy, 3 rd Edition is to help students – and indeed anyone – understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without fo[...]
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Revised edition of the authors' Managing innovation, [2013]
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"Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insig[...]
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Business Strategy : The concept and Trends in its Management - Strategic Market Management - External and Customer Analysis - Competitor Analysis - Market Analysis - Environnmental Analysis and Strategic Uncertainty - Internal Analysis - Creatin[...]
