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Due to the challenges of climate change, the collapse of biodiversity and an increase in inequality, it has become necessary for us to change our habits and to embrace what some might call a “Copernican revolution”. This book argues that t[...]
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In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characteriz[...]
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Revised edition of the authors' Managing innovation, [2013]
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Accounting and Finance is intended as an essential textbook for students studying accounting and finance for the first time and aims to equip them with the necessary understanding of the theory and practice of financial accounting, management [...]
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Vos êtes en train de poster sur Facebook une photo de vos vacances en Bretagne. Au même moment, votre banque constate qu'à Marseille, quelqu'un d'autre est en train d'utiliser abusivement votre carte bancaire. Grâce aux technologies de Big Data,[...]
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest informatio[...]
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"Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insig[...]
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IFRS can be a complex topic, and books on the subject often tackle its intricacies through dense explanation across thousands of pages. Others seek to provide an overview of IFRS and these, while useful for the general reader, lack the depth req[...]
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Fundamentals of Corporate Finance helps students develop the intuition and analytical skills necessary to effectively apply financial tools in real–world decision–making situations. The authors provide a fully integrated framework for understan[...]
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Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organi[...]
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Students studying tourism are required to undertake a study in research techniques and methodologies as part of their tourism degree. Major aims of this new edition are to encourage students to think about the importance of research in tourism a[...]
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Business Strategy : The concept and Trends in its Management - Strategic Market Management - External and Customer Analysis - Competitor Analysis - Market Analysis - Environnmental Analysis and Strategic Uncertainty - Internal Analysis - Creatin[...]
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