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"Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply [...]
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Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This 5th edition provides the most up-to-date practical tools to manage the people and processes that allow businesses to gain a[...]
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Now in its 11th edition, Laurie Mullins’s Management & Organisational Behaviour is the essential guide to organisational behaviour for students today. Over half a million students have used this engaging and practically focused book as their int[...]
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each h[...]
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There are few more important determinants of success or failure in the hospitality industry than the performance of a company’s staff. Hospitality Management and Organisational Behaviour explains the principles of management and organisational b[...]
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Naresh K. Malhotra, Auteur ; David F. Birks, Auteur ; Peter Wills, Auteur | Edinburgh : Pearson | 2012Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Resea[...]
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At last! A European services marketing text that presents the subject from a value orientation perspective. Services Marketing: Managing the Service Value Chain argues that all service management efforts are aimed to enhance value in order to [...]
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The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners wi[...]
