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ouvrageDoing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entir[...]
ouvrageIncludes acetate (transparencies) pages. Includes index. "International edition"--Cover.
ouvrageFor Principles of Management courses. The basics of managementand beyond. Students often assume the role of a manager is no different than that of a traditional bosssomeone who hires/fires, doles out raises/promotions, and tells emplo[...]
ouvrageMost of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economi[...]
ouvrageNow in its fourth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage[...]
ouvrageStarting your own business can be a daunting task especially during a recession. However, media coverage suggests that the credit crunch could also provide the ideal opportunity for budding entrepreneurs to start their own business. Indeed, wh[...]
ouvrageValue Negotiation: How to Finally Get the Win-Win Right examines the complicated world of negotiation and provides a simple and practical approach in helping negotiators learn how to consistently deliver the highest possible value at the lowest[...]
ouvrageIncludes card insert: My accounting lab : the power of practice ; student access kit. Previous ed.: 2005.
ouvrageMarketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international mark[...]
ouvrageThe American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been in[...]
ouvrageThe sixth edition of this sucessful text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical yet non-technical approach, making it deal for students who are new to accounting terminology. D[...]