Détail de l'éditeur
Documents disponibles chez cet éditeur (34)
Ajouter le résultat dans votre panier Affiner la recherche
ouvrage
ouvrage
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entir[...]
ouvrage
Includes acetate (transparencies) pages. Includes index. "International edition"--Cover.
ouvrage
For Principles of Management courses. The basics of management—and beyond. Students often assume the role of a manager is no different than that of a traditional “boss”—someone who hires/fires, doles out raises/promotions, and tells emplo[...]
ouvrage
ouvrage
ouvrage
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economi[...]
ouvrage
Now in its fourth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage[...]
ouvrage
Starting your own business can be a daunting task especially during a recession. However, media coverage suggests that the credit crunch could also provide the ideal opportunity for budding entrepreneurs to start their own business. Indeed, wh[...]
ouvrage
Value Negotiation: How to Finally Get the Win-Win Right examines the complicated world of negotiation and provides a simple and practical approach in helping negotiators learn how to consistently deliver the highest possible value at the lowest[...]
ouvrage
Includes card insert: My accounting lab : the power of practice ; student access kit. Previous ed.: 2005.
ouvrage
Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international mark[...]
ouvrage
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been in[...]
ouvrage
ouvrage
The sixth edition of this sucessful text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical yet non-technical approach, making it deal for students who are new to accounting terminology. D[...]
