Détail de l'éditeur
Documents disponibles chez cet éditeur
Ajouter le résultat dans votre panier Affiner la recherche
ouvrage
ouvrage
Tomas Pernecky, Auteur ; Michael Lück, Auteur | New York : Routledge | Routledge advances in event research series | 2013
ouvrage
ouvrage
"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that s[...]
ouvrage
Thoroughly updated and expanded, the fourth edition of International Human Resource Management: Policies and Practices for Multinational Enterprises now includes learning objectives, discussion questions, end-of-chapter cases, and two end-of-boo[...]
ouvrage
ouvrage
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook i[...]
ouvrage
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturi[...]
ouvrage
Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas,[...]
ouvrage
Building an international retail strategy Retail internationalization as a process
ouvrage
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events c[...]
