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"Sustainability Accounting, Management Control and Reporting: A European Perspective traces a picture of innovative performance measurement tools and approaches to drive organizations to implement their shared value and sustainability strategy, [...]
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Rahul Pratap Singh Kaurav, Directeur de publication ; Dogan Gursoy, Directeur de publication ; Nimit Chowdhary, Directeur de publication | New York : Routledge | 2021This is the first book to provide the student of Tourism, Hospitality and Events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the Tourism, Hospitality and E[...]
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Bodo B. Schlegelmilch, Éditeur scientifique ; Russell S. Winer, Éditeur scientifique | New York : Routledge | 2021The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing [...]
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Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitio[...]
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Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas,[...]
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events c[...]
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The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturi[...]
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Tomas Pernecky, Auteur ; Michael Lück, Auteur | New York : Routledge | Routledge advances in event research series | 2013
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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook i[...]
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Thoroughly updated and expanded, the fourth edition of International Human Resource Management: Policies and Practices for Multinational Enterprises now includes learning objectives, discussion questions, end-of-chapter cases, and two end-of-boo[...]
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"This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that s[...]
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Building an international retail strategy Retail internationalization as a process
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