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Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications of the case study method together with cross-referenced discussions of key methodological issues. [...]
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Richard A. Krueger, Auteur ; Mary Anne Casey | Thousand Oaks (Calif.) : SAGE Publications | cop. 2015This practical book walks you step through the "how-tos" of conducting focus group research. Using an engaging writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guid[...]
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The Fifth Edition of Peter G. Northouse's bestselling Introduction to Leadership: Concepts and Practice provides readers with a clear, concise overview of the complexities of practicing leadership and concrete strategies for becoming better lead[...]
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The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses e[...]
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The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fourth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, disse[...]
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David Chandler, Auteur ; William B. Werther, Auteur | Thousand Oaks (Calif.) : SAGE Publications | cop. 2014Blending theory with practical application, Strategic Corporate Social Responsibility, Third Edition supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Authors David Chandler and[...]
