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A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how t[...]
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Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step a[...]
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Charles Horngren, Auteur ; Srikant Datar, Auteur ; Madhav Rajan, Auteur | Harlow (England) : Pearson Education | 2018Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “diff[...]
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An Emphasis on Core Financial Principles to Elevate Individuals’ Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corp[...]
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Kimberly A. Tranter, Auteur ; Trevor Stuart- Hill, Auteur ; Juston Parker, Auteur | Harlow (England) : Pearson Education | 2014The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management p[...]
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For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demon[...]
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As Svend Hollensen leads, so the world of marketing follows. For fifteen years his Global Marketing text has been the definitive, truly international guide to marketing in the era of globalization. And in that time borders have become ever mor[...]
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As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and [...]
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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entir[...]
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Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entir[...]
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For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Th[...]
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Nigel Slack ; Alistair Brandon-Jones ; Robert Johnston | Harlow (England) : Pearson Education | 2013Operations management is important, exciting, challenging … and everywhere you look! • Important, because it enables organisations to provide services and products that we all need • Exciting, because it is central to constant c[...]
