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- XL Library La Rochelle
GMAT 2022 : official guide. (2021). Hoboken, : John Wiley & Sons.ouvrage
- Réserve XL Library La Rochelle
GMAT 2019 : Official guide. (2018). Hoboken, : John Wiley & Sons.ouvrageSince Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of [...]
- XL Library La Rochelle
Kotler, P., Kartajaya, H., Setiawan, I. (2017). Marketing 4.0 : moving from traditional to digital. Hoboken, : John Wiley & Sons.ouvrageonnect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brand[...]
- XL Library La Rochelle
Petersen, L.B. (2014). Connect : how to use data and experience marketing to create lifetime customers. Hoboken, : John Wiley & Sons.ouvrageThe easy way to effectively implement iPads in the classroom The iPad is a natural fit for education in the 21st century, and this hands-on guide shows you just how to implement it in your educational institution. iPad in Education For Dummie[...]
- XL Library La Rochelle
Gliksman, S. (2014). I-Pad in education for dummies. Hoboken, : John Wiley & Sons.ouvrageThe latest edition of the best selling "bible" of project management, Project Management, 11th Edition maintains the streamlined approach of the prior editions. This edition is closely aligned with PMI′s Project Management Body of Knowledge (P[...]
- XL Library La Rochelle
Kerzner, H. (2013). Project management : a systems approach to planning, scheduling, and controlling. (11th ed.). Hoboken, : John Wiley & Sons.ouvrageWhen faced with the possibility of paying substantial legal fees, astute hospitality managers recognize the alternative managing their businesses responsibility to avoid litigation. With prevention and compliance at its core, Hospitality L[...]
- XL Library La Rochelle
Barth, S.C.. (2012). Hospitality law : managing legal issues in the hospitality industry. (4th ed.). Hoboken, : John Wiley & Sons.ouvrageAn essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are dri[...]
- XL Library La Rochelle
Feld, B. (2012). Startup communities : building an entrepreneurial ecosystem in your city. Hoboken, : John Wiley & Sons.e-bookUnderstand the next level of marketing The new model for marketing– Marketing 3.0 –treats customers not as mere consumers but as the complex, multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products t[...]Kotler, P., Kartajaya, H., Setiawan, I. (2010). Marketing 3.0 : From products to customers to the human spirit. https://proxy.excelia-group.com:2137/login.aspx?direct=true&db=nlebk&AN=319520&site=ehost-liveouvrage
- XL Library La Rochelle
Cohen, E. (2009). Leadership without borders : successful stategies from world-class leaders. Hoboken, : John Wiley & Sons.ouvrageThis bestselling, up–to–date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real–life examples from importers and exporte[...]
- XL Library La Rochelle
Weiss, K. (2008). Building an import export business. (4th ed). Hoboken, : John Wiley & Sons.ouvrageIn order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the stu[...]
- XL Library La Rochelle
Kasper, H., Helsdingen, P.v., Gabbott, M. (2006). Services marketing management : A strategic perspective. http://www.loc.gov/catdir/toc/ecip064/2005034528.htmlouvrageGain valuable insights by looking behind-tht-scenes at some of today's most notable marketing successes anf failures. With the Nith Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pit[...]
- XL Library La Rochelle
Hartley, R.F.. (2004). Marketing mistakes and Successes. (ninth edition). Hoboken, : John Wiley & Sons.