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Philip Kotler, Auteur ; Hermawan Kartajaya, Auteur ; Iwan Setiawan, Auteur | Hoboken, N.J. : John Wiley & Sons | 2017Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of [...]
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onnect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brand[...]
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The easy way to effectively implement iPads in the classroom The iPad is a natural fit for education in the 21st century, and this hands-on guide shows you just how to implement it in your educational institution. iPad in Education For Dummie[...]
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The latest edition of the best selling "bible" of project management, Project Management, 11th Edition maintains the streamlined approach of the prior editions. This edition is closely aligned with PMI′s Project Management Body of Knowle[...]
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When faced with the possibility of paying substantial legal fees, astute hospitality managers recognize the alternative managing their businesses responsibility to avoid litigation. With prevention and compliance at its core, Hospitality L[...]
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An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are dri[...]
e-book
Understand the next level of marketing The new model for marketing– Marketing 3.0 –treats customers not as mere consumers but as the complex, multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products t[...]
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This bestselling, up–to–date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real–life examples from importers and exporte[...]
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Hans Kasper, Auteur ; Piet van Helsdingen, Auteur ; Mark Gabbott, Auteur | Hoboken, N.J. : John Wiley & Sons | 2006In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the stu[...]
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Gain valuable insights by looking behind-tht-scenes at some of today's most notable marketing successes anf failures. With the Nith Edition of this best-selling casebook, you'll learn how to make better decisions, implement strategies, avoid pit[...]
