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Cheryl Mallen, Directeur de publication ; Philippe Adams, Directeur de publication ; Cheryl Mallen, Éditeur scientifique ; Lorne J. Adams, Éditeur scientifique | London, England : Routledge | 2017Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their d[...]
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Understanding consumer behaviour is crucial in the marketing of hospitality and tourism products, allowing organizations to understand the needs, motivations and behavioural attitudes of their present and potential customers. With the growth of[...]
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The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member st[...]
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Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to pr[...]
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Deriving from a special issue on "China Watching" (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches[...]
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Kenneth Amaeshi, Auteur ; Paul Nnodim ; Onyeka Osuji, Auteur ; Onyeka Osuji, Auteur | London, England : Routledge | Routedge Studies in Business Ethics | 2015Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability. In some circles, it[...]
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"This new and expanded edition builds upon the first edition's powerful multi-perspective approach and breath of coverage. A truly comprehensive introduction to sustainable development, it is designed specifically to allow access to the topic fr[...]
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Dorothy FOX ; Mary Beth Gouthro ; Yeganeh Morakabati ; John Brackstone | London, England : Routledge | 2014"Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which re[...]
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Sam Huang Songshan, Auteur ; Michael Sun Xuhua, Auteur | London, England : Routledge | Routledge Contemporary China Serie | 2014While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy ho[...]
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Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which[...]
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Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and developme[...]
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Clare Weeden ; Karla Boluk | London, England : Routledge | Routledge critical studies in tourism | 2014Index: pages 248-254
