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Deriving from a special issue on "China Watching" (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches[...]
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Kenneth Amaeshi, Auteur ; Paul Nnodim ; Onyeka Osuji, Auteur ; Onyeka Osuji, Auteur | London, England : Routledge | Routedge Studies in Business Ethics | 2015Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability. In some circles, it[...]
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Dorothy FOX ; Mary Beth Gouthro ; Yeganeh Morakabati ; John Brackstone | London, England : Routledge | 2014"Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which re[...]
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Sam Huang Songshan, Auteur ; Michael Sun Xuhua, Auteur | London, England : Routledge | Routledge Contemporary China Serie | 2014While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy ho[...]
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The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member st[...]
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Cheryl Mallen, Directeur de publication, rédacteur en chef ; Philippe Adams, Directeur de publication, rédacteur en chef ; Cheryl Mallen, Editeur scientifique ; Lorne J. Adams, Editeur scientifique | London, England : Routledge | 2017Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their d[...]
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Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which[...]
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Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and developme[...]
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David Bowie, Auteur ; Francis Buttle, Auteur ; Maureen Brookes, Auteur ; Anastasia Mariussen, Auteur | London, England : Routledge | 2011This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that sh[...]
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Clare Weeden ; Karla Boluk | London, England : Routledge | Routledge critical studies in tourism | 2014Index: pages 248-254
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Provides an overview of the research surrounding today's tourism management and recognizes the relevance of tourism activities as major economic drivers. While drawing on multiple theoretical perspectives and adopting different epistemological p[...]
