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Alan Tapp, Auteur ; Ian Whitten, Auteur ; Matthew Housden, Auteur | White Plains, N.Y. : Pearson Education | 2014The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases[...]
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Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with th[...]
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Accompanied by CD-ROM in pocket attached to inside back cover.
