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Joseph F. Hair, Auteur ; Marko Sarstedt, Auteur ; Christian M. Ringle, Auteur | Los Angeles : SAGE Publications | 2018Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques t[...]
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Strategies for qualitative data analysis - Introduction to context, process and theoretical integration - memos and diagrams - Theorical sampling - Analysis data for context - Bringing process into the analysis - Integrating categories.
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Robert K. Yin, Auteur | Los Angeles : SAGE Publications | Applied social research methods series | cop. 2014
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CAS
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An introduction to codes and coding - Writing analytic memos - First cycle coding methods - Second cycle coding methods - post-coding and pre-writing -
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Corporate reputation decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses Cr in the Indian context and is in response to the growing interest of companies in[...]
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This unique supplemental text offers a well-structured and thorough introduction to corporate social responsibility (CSR). Author Brent D. Beal introduces the basic concept of CSR, briefly discusses the challenges of defining it, and summarizes [...]
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Cross-Cultural Management The Third Edition examines cross-cultural management issues from a predominantly psychological perspective. As opposed to being country specific, this book focuses on the interactions of people from different cultures i[...]
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, "Global Marketing and Advertising, Third Edition", offers a mix of theory and practical applications as it cove[...]
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A sweeping examination of systems of capitalism in theory and in te world's major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed [...]
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PART ONE: THEORY AND METHOD IN QUALITATIVE RESEARCH What Is Qualitative Research? In Search of a Working Definition Loaded Evaluations of Research Methods Methods Should Fit Your Research Question The Good Sense of Quantitative Research The Nons[...]
