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Joseph F. Hair, Auteur ; Marko Sarstedt, Auteur ; Christian M. Ringle, Auteur | Los Angeles : SAGE Publications | 2018Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques t[...]
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Cross-Cultural Management The Third Edition examines cross-cultural management issues from a predominantly psychological perspective. As opposed to being country specific, this book focuses on the interactions of people from different cultures i[...]
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Corporate reputation decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses Cr in the Indian context and is in response to the growing interest of companies in[...]
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A sweeping examination of systems of capitalism in theory and in te world's major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed [...]
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Arbnor and Bjerke's best-selling text, first published in 1997, remains unrivalled; both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business. The[...]
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marke[...]
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The first two editions of The Cultural Industries scrutinized the transformation in creativity and the cultural industries in a political, economic and cultural context. Now undisputedly a classic, this Third Edition offers essential updates t[...]
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PART ONE: THEORY AND METHOD IN QUALITATIVE RESEARCH What Is Qualitative Research? In Search of a Working Definition Loaded Evaluations of Research Methods Methods Should Fit Your Research Question The Good Sense of Quantitative Research The Nons[...]
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John Urry, Auteur ; Jonas Larsen, Auteur | Los Angeles : SAGE Publications | Theory, culture & society | 2011The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains a[...]
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, "Global Marketing and Advertising, Third Edition", offers a mix of theory and practical applications as it cove[...]
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An introduction to codes and coding - Writing analytic memos - First cycle coding methods - Second cycle coding methods - post-coding and pre-writing -
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Strategies for qualitative data analysis - Introduction to context, process and theoretical integration - memos and diagrams - Theorical sampling - Analysis data for context - Bringing process into the analysis - Integrating categories.
