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ouvrage
Much of what leaders know is no longer enough, and most organisations are still trapped in outdated 20th century mindsets that focus too heavily on efficiency and protecting the past, rather than inventing the future. Drawing on extensive rese[...]
ouvrage
Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associate[...]
