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Select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital p[...]
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David B. Grant, Auteur ; Alexander Trautrims, Auteur ; Wong Chee Yew, Auteur | London : Kogan Page | 2017
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Yingli Wang, Éditeur scientifique ; Stephen Pettit, Éditeur scientifique | London : Kogan Page | 2016"E-logistics serves as the nerve system for the whole supply chain and enables smooth information flow within and between organisations. This contributed book focusses on the strategic role of e-logistics in today's dynamic global environment. I[...]
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Knowledge management experts Nick Milton and Patrick Lambe draw on their practical experience as consultants and project leaders to guide you through each stage of creating and implementing a knowledge management framework to answer your organiz[...]
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Donald Waters, Directeur de publication ; Stephen Rinsler, Directeur de publication ; Stephen Rinsler | London : Kogan Page | 2014The world of logistics is constantly evolving and in the same way, the seventh edition of this established book has evolved to represent the current trends, best practice and latest thinking in global logistics. It serves as a forum allowing t[...]
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John Fernie, Directeur de publication ; Leigh Sparks, Directeur de publication | London : Kogan Page | 2014" The new edition of Logistics and Retail Management has been substantially updated to take account of recent developments in retail logistics. Retailers have recognized the need to have more involvement in supply chains and noted that benefits [...]
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In Safari Tech Books Online Titre de l'écran-titre (visionné le 23 mai 2014)
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"The supply base represents a wealth of opportunity that can bring significant value to an organization's brand value, competitive position and future security. This book discusses the process of Supplier Relationship Management (SRM) - a disci[...]
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"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital mark[...]
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Defining "global" - the particular challenge of GAM - Innocent among wolves, and others deadly sins - The critical success factors - getting the bif picture - Understanding the glibal buyer - Understanding the customer's decision-making process [...]
