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Narrower than the title suggests, this book covers only the branding of consumer items through print and television campaigns. There's no discussion of marketing, pricing, distribution or product design, nor media other than print and television[...]
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Michael Pinedo, Directeur de publication ; Ingo Walter, Directeur de publication | New York : Palgrave Macmillan | 2013This book focuses on all major aspects of the asset management industry including its regulations, strategies, processes, applied technologies, and risks. It provides a serious resource for readers seeking greater depth and alternative opinions [...]
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How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Glo[...]
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Hugues Seraphin, Auteur ; Tatiana Gladkikh, Auteur ; VO THANH T., Auteur | New York : Palgrave Macmillan | 2020The term ‘overtourism’ has come into prominence since 2017 and refers to the fact that, due to various factors such as more sophisticated marketing strategies, a large number of tourists visit the same place at the same time. The consequences ar[...]
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Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and tech[...]
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Andris A. Zoltners ; Prabhakant Sinha, Auteur ; Sally E. Lorimer, Auteur | New York : Palgrave Macmillan | 2004"Bringing together a depth of experience, theory, insight, and detail, Sales Force Design for Strategic Advantage is a valuable sourcebook for all sales executives and managers with responsibility for strategic sales force planning and managemen[...]
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Marcello M. Mariani, Directeur de publication ; Rodolfo Baggio, Directeur de publication ; Dimitrios Buhalis ; Christian Longhi, Directeur de publication | New York : Palgrave Macmillan | 2014
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Unconscious Branding If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts f[...]
