| Titre : | Case study research : theory, methods, practice |
| Auteurs : | Arch G. Woodside, Auteur |
| Type de document : | ouvrage |
| Editeur : | Bingley : Emerald Group Publishing Limited, 2010 |
| ISBN/ISSN/EAN : | 978-1-84950-922-0 |
| Format : | 1 vol. (xii-440 p.) / ill. / 25 cm |
| Langues: | Anglais |
| Index. décimale : | 163.30 (Etude de cas) |
| Sujets : |
[Management] FORMATION > FORMATION > METHODE DE FORMATION > METHODE DES CAS > ETUDE DE CAS |
| Résumé : | This book looks at the research processes involved in a conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling and conversational analysis. the book reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. |
| Note de contenu : |
Building theory from case study research
Briding the chasm between survey and case study research Storytelling theory and research Creating visual narrative art for decoding stories Subjective and confirmatory personal introspection Overcoming the illusion of conscious will and self-fabrication Using the forced metaphor-elicitation technique (FMET) in subjective personal introspections about self Surfacing executives interpretations of self and the roles of co-workers in enacting front and back stage strategies Personal exchanges, social behavior, conversation analysis, and face-to-face talk Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business exchange relationships Case study research on means-end laddering chains Building in degrees of freedom analysis in case study research : empiricial positivistic testing of data to alternative theories Applying the long interiew in case study research Tipping point modeling in case study research Participant observation research in organizational behavior Systems thinking and system dynamics modeling Fuzzy set social science an qualitative comparative analysis conclusions : principles for doing case study research |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000232876 | 163.30 WOO | Ouvrage | Médiathèque | Recherche | Disponible |
