| Title: | Marketing des services : Le défi expérientiel |
| Authors: | Michel G. Langlois, Author |
| Material Type: | Dvd / video |
| Publisher: | Montréal [Québec] : TELUQ, 2008 |
| ISBN (or other code): | 978-2-7624-2199-6 |
| Size: | Dvd Rom |
| Languages: | French |
| Class number: | 121.07 (Marketing des services ) |
| Descriptors: |
[Management] MARKETING MANAGEMENT > CUSTOMER RELATIONSHIP MANAGEMENT [Management] MARKETING MANAGEMENT > SERVICES MARKETING [Management] MARKETING MANAGEMENT > STRATEGIC MARKETING > MARKETING MIX > MARKETING PLAN |
| Contents note: |
Structure du plan marketing
1-Mesurer l'occasion d'affaires 2-Définir l'offre stratégique dans le contexte concurrentiel 3-Activité commerciale et mise en marché 4-Le budget |
Copies (2)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 00161000214890 | PI/ 121.07 LAN | DVD Vidéo | XL Library La Rochelle | Indirect loan | Available |
| 00161000214825 | PI/ 121.07 LAN | DVD Vidéo | XL Library La Rochelle | Indirect loan | Available |
