| Titre : | Special events : the brave new world for bolder and better live events |
| Auteurs : | Shawn Seungwon Lee, Auteur ; Joe Jeff Goldblatt, Auteur |
| Type de document : | ouvrage |
| Mention d'édition : | Eighth edition |
| Editeur : | Hoboken, New Jersey : Wiley, 2020 |
| Collection : | Wiley Events |
| ISBN/ISSN/EAN : | 978-1-119-34573-2 |
| Format : | 1 vol. (XXX - 366 p. - G-6 - I-13) |
| Note générale : | Includes bibliographical references and index |
| Langues: | Anglais |
| Index. décimale : | EVEN/ 29-0 (Evénementiel généralités) |
| Sujets : |
[Management] COMMUNICATION > POLITIQUE DE COMMUNICATION > COMMUNICATION EVENEMENTIELLE [Management] ENVIRONNEMENT CULTUREL ET ARTISTIQUE > CULTURE [Management] ENVIRONNEMENT CULTUREL ET ARTISTIQUE > SPORT [Management] ENVIRONNEMENT CULTUREL ET ARTISTIQUE > TOURISME [Management] GESTION DU MARKETING > MARKETING CULTUREL [Management] ORGANISATION > MANAGEMENT > STYLE DE MANAGEMENT [Management] RECHERCHE ET DEVELOPPEMENT |
| Tags : | Management ; Marketing ; Environmental aspects |
| Résumé : |
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition.
Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources. |
| Note de contenu : |
Table of contents
Foreword xix Preface xxi Acknowledgments xxvii Part 1 Producing Seamless, Secure, and Sustainable (S3) Events 1 Welcome to Greener Event Leadership and Economic Success 3 2 Changing Paradigms for Greener Leadership and Social Change 42 Part 2 The New Sustainable Event Algorithms 3 Composing the Sustainable Event Plan 73 4 Event Leadership and Human Resources Management 112 5 Financial Sustainability 134 Part 3 Event Branding and Bold Delivery 6 Event Vendors as Strategic Partners 167 7 The Brand, the Buzz, and Better Success through Event Marketing 212 8 Ensuring a Safer and More Secure Event Environment 253 Part 4 Trends and Triumphs 9 The Virtual View of Live Events 289 10 Reinventing a Joyful and Sustainable Career 311 Part 5 Best Practices an Real World Event Experiences 11 Global, National, and Local Best Practices in Event Leadership 347 12 Twenty Real-World Event Management Experiences and Mini Case Studies 357 Appendices 1 to 19 and accompanying Image Gallery are available online Glossary G-1 Index I-1 |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000306639 | EVEN/ 29-0 LEE | Ouvrage | XL Library La Rochelle | Evénementiel – Sport | Sorti jusqu'au 27/01/2023 |
