| Titre : | Analysis of the development of China's event industry in the context of low carbon economy : A case study of Shangai |
| Auteurs : | Xi Hu, Auteur |
| Type de document : | mémoire |
| Editeur : | La Rochelle : Excelia Group, 2021 |
| Note générale : |
Mémoire MSC 2021
Note : 16,6 Directeur de mémoire : Jiwat Ram |
| Langues: | Anglais |
| Sujets : |
[Management] ASIE > CHINE [Management] COMMUNICATION > POLITIQUE DE COMMUNICATION > COMMUNICATION EVENEMENTIELLE [Management] PROTECTION DE L'ENVIRONNEMENT > POLITIQUE DE L'ENVIRONNEMENT |
| Résumé : |
As an emerging service industry, the event industry is highly valued for its wide influence, strong correlation, and economic benefits. With the rapid development of the MICE (Meetings, Incentives, Conferencing, Exhibitions) industry in China, it has become one of the industries with the greatest development potential, and the event economy has now been the " wind vane" for the national economic growth and become the new highlight in China's economic development. According to the statistics of CCEES (China convention / Exhibition / Event Society) professional committee on event statistics, China's event industry has taken the lead in the rapid rise of cities with higher economic level, better infrastructure, and more developed tertiary industry, represented by Beijing, Shanghai and Guangzhou. At the same time, with the gradual implementation of the national "Western Development" and the rapid expansion of border trade, two exhibition city belts in western and central China with cities such as Chengdu, Chongqing and Wuhan as the core have taken initial shape. In addition, Hainan Convention and Exhibition City Circle is also surfacing. The above conference and exhibition city clusters constitute the general framework of China's conference and exhibition economy. Through continuous functional positioning and competition and cooperation, the general pattern of China's conference and exhibition economy with equal interaction, balanced coordination, distinctive features, and gradual development is gradually formed. However, as China's event industry grows rapidly, and the scale of the industry continues to expand. many problems have been exposed. Due to the long-established rough economic development mode in China, this "smoke-free" industry of the exhibition industry is gradually
evolving into a major energy consumer and pollution source in China, which not only brings a lot of exhibition waste but also gathers many people and logistics in the days during the exhibition activities. These phenomena not only cause the pollution of the environment but also cause the increase of energy. As people attach importance to environment and energy, the exhibition industry's Low-carbon development is the trend, and the event industry must change the industrial development 5 mode that ignores the environment and energy carrying capacity. People in the event industry have also expressed that "low carbon" will be a threshold for the development of the future event industry. At present, the study of "low carbon exhibition industry" at both home and abroad is still in the exploration stage. It is mainly a qualitative study of the development countermeasures for the event industry under the low carbon economy. while the quantitative research on low-carbon exhibition industry is still too little. The theory of low carbon economic development and industrial competitiveness is used as the basis. An index system for evaluating the low-carbon competitiveness of Shanghai is constructed based on the original data and research. |
| En ligne : | https://myintranet.excelia-group.com/fr-fr/mediatheque/Memoires/Hu-Xi-2021.pdf |
Exemplaires
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| aucun exemplaire | |||||
