| Titre : | Marketing for hospitality and tourism |
| Auteurs : | Philip Kotler, Auteur ; John Bowen, Auteur ; James C. Makens, Auteur |
| Type de document : | ouvrage |
| Mention d'édition : | 6th edition |
| Editeur : | Edinburgh : Pearson, 2014 |
| ISBN/ISSN/EAN : | 978-1-292-02003-7 |
| Format : | II-630 p. |
| Langues: | Anglais |
| Index. décimale : | TOUR/ 58-5 (Marketing du tourisme) |
| Sujets : |
[Management] GESTION DU MARKETING [Management] INDUSTRIES DIVERSES SECTEUR > LOISIR SECTEUR > TOURISME SECTEUR [Management] SERVICE SECTEUR > HOTELLERIE SECTEUR |
| Résumé : |
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000247106 | TOUR/ 58-5 KOT | Ouvrage | XL Library La Rochelle | Tourisme | Disponible |
