| Title: | Services marketing management : A strategic perspective |
| Authors: | Hans Kasper, Author ; Piet van Helsdingen, Author ; Mark Gabbott, Author |
| Material Type: | Book |
| Edition statement: | 2e édition |
| Publisher: | Hoboken, N.J. : John Wiley & Sons, 2006 |
| ISBN (or other code): | 0-470-09116-9 |
| Size: | 1 vol. (XVII-554 p.) |
| Languages: | English |
| Class number: | 121.07 (Marketing des services ) |
| Descriptors: |
[Management] MARKETING MANAGEMENT [Management] MARKETING MANAGEMENT > MARKETING THEORY [Management] MARKETING MANAGEMENT > PURCHASE MARKETING [Management] MARKETING MANAGEMENT > SERVICES MARKETING |
| Abstract: |
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It is built around five core guiding principles: Market orientation Assets and capabilities Characteristics of services Internationalization Value concept With numerous examples that illustrate key points in the text, Services Marketing Management, 2nd Edition begins by embracing services marketing management in both a national and international context, including the latest developments, then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers. |
| Link for e-copy: | http://www.loc.gov/catdir/toc/ecip064/2005034528.html |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 00161000295469 | 121.07 KAS | Ouvrage | XL Library La Rochelle | Marketing | Available |
