ouvrage
Calvo porral, C., Stanton, J.L..
(2017).
Principles of marketing.
(4 ème édition).
Pozuelo de : ESIC.
Principles of marketing
Marketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company’s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!».
Mention d'édition : | 4 ème édition |
Editeur : | Pozuelo de Alarcon : ESIC, 2017 |
Importance : | 308 p. |
ISBN/ISSN/EAN : | 978-84-17024-35-2 |
Langues: | Anglais |
Mots clés : | MARKETING GESTION DU MARKETING |
Calvo porral, C., Stanton, J.L..
(2017).
Principles of marketing.
(4 ème édition).
Pozuelo de : ESIC.
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
00161000275149 | 121.55 CAL | Ouvrage | XL Library La Rochelle | Marketing | Disponible |