| Titre : | Marketing management |
| Auteurs : | Philip Kotler, Auteur ; Kevin Lane Keller, Auteur |
| Type de document : | ouvrage |
| Mention d'édition : | 15e global edition |
| Editeur : | Pearson, 2016 |
| ISBN/ISSN/EAN : | 978-1-292-09262-1 |
| Format : | 135 p. |
| Langues: | Anglais |
| Index. décimale : | 121.55 (Gestion du marketing) |
| Sujets : |
[Management] ETUDE DE MARCHE [Management] ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR [Management] GESTION DU MARKETING [Management] GESTION DU MARKETING > MARKETING STRATEGIQUE > MARKETING MIX |
| Résumé : | In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000268300 | 121.55 KOT | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
