| Titre : | Chinese outbound travel to the Middle East and North Africa |
| Auteurs : | ORGANISATION MONDIALE DU TOURISME |
| Type de document : | ouvrage |
| Editeur : | Madrid, Spain : World Tourism Organization (UNWTO), 2014 |
| ISBN/ISSN/EAN : | 978-92-844-1565-6 |
| Format : | xv, 105 pages / illustrations / 30 cm |
| Langues: | Anglais |
| Index. décimale : | TOUR/ 58-51 (Agence de voyage) |
| Sujets : |
[Management] ASIE > ASIE > CHINE [Management] ENVIRONNEMENT CULTUREL > ENVIRONNEMENT CULTUREL > LOISIR > TOURISME [Management] ENVIRONNEMENT CULTUREL > ENVIRONNEMENT CULTUREL > LOISIR > TOURISME > VOYAGE > VOYAGE TOURISTIQUE [Management] ETUDE DE MARCHE > ETUDE DE MARCHE > CONSOMMATEUR [Management] INDUSTRIES DIVERSES SECTEUR > INDUSTRIES DIVERSES SECTEUR > LOISIR SECTEUR > TOURISME SECTEUR > VOYAGISTE SECTEUR [Management] ZONE GEOPOLITIQUE > ZONE GEOPOLITIQUE > AFRIQUE DU NORD |
| Résumé : | "Over the last decade, China has grown to become the first tourism source market in the world with US$ 102 billion spend on travel abroad. While Asia and the Pacific, Europe and the Americas lead as the main destination regions for Chinese travelers, the growth in the Middle East and North Africa (MENA) region over the past decade has been impressive, yet overall flows are still modest. This study on the Chinese Outbound Travel to the Middle East and North Africa looks into Chinese travel preferences and destination choices, their perceptions of MENA countries and their travel behaviour, while providing recommendations on how to market MENA destinations in the Chinese market in view of the main travel trends of China." |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000267401 | UNWTO/ 58-51 CHI | Ouvrage | Médiathèque | Tourisme | Disponible |
