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Titre :
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Communicating corporate social responsibility : perspectives and practice /
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Auteurs :
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Ralph Tench ;
William Sun ;
Brian Jones
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Type de document :
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ouvrage
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Editeur :
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Bingley : Emerald Group Publishing Limited, 2014
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ISBN/ISSN/EAN :
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978-1-78350-795-5
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Format :
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xxvi, 429 pages / illustrations / 24 cm
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Langues:
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Anglais
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Index. décimale :
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ENV/ 09-7312 (Responsabilité Sociale des Entreprises )
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Sujets :
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[Management] MANAGEMENT > MANAGEMENT > STRATEGIE > POLITIQUE DE L'ENTREPRISE > RESPONSABILITE SOCIALE DE L'ENTREPRISE
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Résumé :
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Note de contenu :
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This book offers a ground breaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
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