|Titre :||China's super consumers : what 1 billion customers want and how to sell it to them /|
|Auteurs :||Savio Chan ; Michael Zakkour|
|Type de document :||ouvrage|
|Editeur :||J. Wiley|
|Format :||xv, 223 pages / 24 cm|
|Note générale :|
|Index. décimale :||122.94 (Comportement du consommateur)|
[Management] ASIE > ASIE > CHINE
Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China′s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China′s Super Consumers offers an indepth explanation of what′s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.
The book is filled with realworld stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.
A handson resource for succeeding in the Chinese marketplace
Filled with realworld stories of companies who have made an impact in China
Discover what the Chinese consumer wants and how to deliver the goods
Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market
This book is an invaluable resource for anyone who wants a clear understanding of how China′s Super Consumers are changing the world and how to sell to them.