| Titre : | Essential guide to Marketing Planning |
| Auteurs : | Marian Burk Woods |
| Type de document : | ouvrage |
| Mention d'édition : | Third edition |
| Editeur : | Pearson, 2013 |
| ISBN/ISSN/EAN : | 978-0-273-77363-4 |
| Format : | 280 p. |
| Langues: | Anglais |
| Index. décimale : | 121.89 (Plan marketing ) |
| Sujets : |
[Management] GESTION DU MARKETING > MARKETING STRATEGIQUE > MARKETING MIX > PLAN MARKETING |
| Résumé : |
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000261529 | 121.89 BUR | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
