| Titre : | E-marketing |
| Auteurs : | Judy Strauss, Auteur ; Raymond D. Frost, Auteur |
| Type de document : | ouvrage |
| Mention d'édition : | 7th ed., International ed. |
| Editeur : | Pearson, 2014 |
| ISBN/ISSN/EAN : | 978-1-292-00041-1 |
| Format : | 1 vol. (496 p.) / ill. / 24 cm |
| Langues: | Anglais |
| Index. décimale : | 121.47 (Web marketing ) |
| Sujets : |
[Management] GESTION DU MARKETING [Management] TIC > TELECOMMUNICATION > RESEAU DE TELECOMMUNICATION > INTERNET |
| Résumé : |
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
This edition reflects the disruption to the marketing field based on social media. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000259911 | 121.47 STR | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
