Book
Palmer, A.
(2014).
Principles of services marketing.
(Seventh edition.).
[S.l.] : Mac Graw-Hill.
Principles of services marketing
Previous ed.: 2011. Formerly CIP.
Edition statement: | Seventh edition. |
Publisher: | Mac Graw-Hill, 2014 |
Pagination: | xviii, 495 pages |
ISBN (or other code): | 978-0-07-715234-5 |
General note: | Previous ed.: 2011. Formerly CIP. |
Languages: | English |
Descriptors: | SERVICES MARKETING |
Palmer, A.
(2014).
Principles of services marketing.
(Seventh edition.).
[S.l.] : Mac Graw-Hill.
Copies (1)
Barcode | Call number | Media type | Location | Section | Status |
---|---|---|---|---|---|
00161000258889 | 121.07 PAL | Ouvrage | XL Library La Rochelle | Marketing | Available |