| Titre : | Events management : For tourism, cultural, business and sporting events |
| Auteurs : | Lynn Van der Wagen, Auteur ; Lauren White, Auteur |
| Type de document : | ouvrage |
| Mention d'édition : | 4th edition |
| Editeur : | Pearson, 2010 |
| ISBN/ISSN/EAN : | 978-1-4425-3488-9 |
| Format : | 1 vol. (x-534 p.) / 25 cm |
| Langues: | Anglais |
| Index. décimale : | EVEN/ 29-54 (Communication institutionnelle) |
| Sujets : |
[Management] COMMUNICATION > COMMUNICATION > POLITIQUE DE COMMUNICATION > COMMUNICATION EVENEMENTIELLE [Management] ENVIRONNEMENT CULTUREL > ENVIRONNEMENT CULTUREL > LOISIR > SPORT [Management] ENVIRONNEMENT CULTUREL > ENVIRONNEMENT CULTUREL > LOISIR > TOURISME [Management] MANAGEMENT > MANAGEMENT > STYLE DE MANAGEMENT > MANAGEMENT PAR PROJET [Management] PUBLICITE > PUBLICITE > TECHNIQUE PUBLICITAIRE > SPONSORING |
| Résumé : |
Events Management: for tourism, cultural, business and sporting events, 4e is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved. |
Exemplaires (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000258814 | EVEN/ 29-54 VAN | Ouvrage | Médiathèque | Evénementiel – Sport | Disponible |
