| Titre : | E-commerce : business, technology, society / |
| Auteurs : | Kenneth C. Laudon ; Carol Guercio Traver |
| Type de document : | ouvrage |
| Mention d'édition : | Tenth global edition. |
| Editeur : | Pearson, 2014 |
| ISBN/ISSN/EAN : | 978-1-292-00909-4 |
| Format : | 905 pages / illustrations / 26 cm |
| Note générale : | Previous edition: 2013. Formerly CIP. |
| Langues: | Anglais |
| Index. décimale : | 121.47 (Web marketing ) |
| Sujets : |
[Management] GESTION DU MARKETING [Management] TIC > TELECOMMUNICATION > RESEAU DE TELECOMMUNICATION > INTERNET [Management] VENTE > NEGOCIATION COMMERCIALE > TECHNIQUE DE VENTE > COMMERCE ELECTRONIQUE |
| Note de contenu : |
The Revolution Continues
E-commerce Business Models and Concepts E-commerce Infrastructure: The Internet, Web, and Mobile Platform Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps E-commerce Security and Payment Systems E-commerce Marketing Concepts: Social, Mobile, and Local E-commerce Marketing Communications Ethical, Social, and Political Issues in E-commerce Online Retailing and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce |
Exemplaires (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 00161000258608 | 121.47 LAU | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
| 00161000258590 | 121.47 LAU | Ouvrage | XL Library La Rochelle | Marketing | Disponible |
