ouvrage
Lima, M., Fabiani, T.
(2014).
Teaching with cases : a framework-based approach.
[S.l.] : CreateSpace Independent.
Teaching with cases : a framework-based approach
Marcos Lima (Auteur),
Thierry Fabiani (Auteur)
Either as a consultant or as a business lecturer in colleges and universities, Marcos Lima has lived, worked or studied in such different cultural environments as Brazil, the USA, Austria, Germany and now France. Over the past twenty years he has worked as a consultant and taught under-graduate and MBA courses in the fields of Technology and Innovation Management, Organizational Theory, International Marketing and Intercultural Management, often using case study techniques. He is presently Associate Professor and Services Marketing Option Coordinator at the École de Management Léonard de Vinci at La Defense, in Paris, and is frequently invited to lecture on Innovation, Marketing and Intercultural management at partner institutions in France. His PhD dissertation (UFBA, 2003), which focused on the use of web technologies as a cognitive support for case-based learning, was a major source of inspiration for this book. Thierry Fabiani started his career within the Unilever Group where he held various marketing responsibilities within different business units. He was awarded a PhD in management in 2007 and subsequently began his teaching and researching career, while keeping a consulting activity. Either as a full time executive or as a consultant, he has worked for Unilever, Total, Elior and Brake. He often offers his marketing expertise to small businesses internationally, particularly in Africa. He is an associate professor both at the University of Corsica and at the École de Management Léonard de Vinci, in Paris. In recent years, he has supervised several start-up projects at EMLV’s PEEGO Incubator, including the “Mr. Moustache” team, whose case will be presented in this book.
Editeur : | CreateSpace Independent, 2014 |
Importance : | 244 p. |
ISBN/ISSN/EAN : | 978-1-4961-3786-9 |
Langues: | Anglais |
Mots clés : | METHODE DES CAS ETUDE DE CAS PEDAGOGIE CAS |
Lima, M., Fabiani, T.
(2014).
Teaching with cases : a framework-based approach.
[S.l.] : CreateSpace Independent.
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
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00161000258582 | 163.31 LIM | Ouvrage | XL Library La Rochelle | Ressources humaines | Disponible |