| Title: | Exercices de marketing : Marketing stratégique, comportement de l'acheteur et gestion de la relation client, marketing opérationnel ; avec corrigés détaillés |
| Authors: | Sébastien Soulez, Author ; Saïd Halla, Author ; Thierry Himber, Author |
| Material Type: | Book |
| Edition statement: | 3 ème édition |
| Publisher: | Paris : Gualino, 2012 |
| Series: | Zoom's |
| ISBN (or other code): | 978-2-297-02553-9 |
| Size: | 268 p. / 20 cm |
| Languages: | French |
| Class number: | 121.55 (Gestion du marketing) |
| Descriptors: |
[Management] MARKET RESEARCH > CONSUMER > CONSUMER BEHAVIOR [Management] MARKETING MANAGEMENT > CUSTOMER RELATIONSHIP MANAGEMENT [Management] MARKETING MANAGEMENT > STRATEGIC MARKETING [Management] MARKETING MANAGEMENT > STRATEGIC MARKETING > OPERATIONAL MARKETING |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 00161000248005 | 121.55 SOU | Ouvrage | XL Library La Rochelle | Marketing | Available |
