| Title: | Services marketing : an interactive approach |
| Authors: | Raymond P. Fisk ; stephen J. Grove, Author ; John Joby |
| Material Type: | Book |
| Edition statement: | 4th Ed. |
| Publisher: | Mason, OH : Cengage, 2013 |
| ISBN (or other code): | 978-1-285-05713-2 |
| Size: | 261 p. / 20 cm. |
| Languages: | English |
| Class number: | 121.07 (Marketing des services ) |
| Descriptors: |
[Management] MARKETING MANAGEMENT > SERVICES MARKETING |
| Abstract: | |
| Contents note: |
Foundations of services marketing
Creating the interactive experience Promising the interactive service experience delivering and ensuring a successful customer experience Management issues in services marketing |
Copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 00161000253799 | 121.07 FIS | Ouvrage | XL Library La Rochelle | Marketing | Available |
