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'marketing' 


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Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, [...]![]()
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Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satis[...]![]()
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Shawn Seungwon Lee, Auteur ; Joe Jeff Goldblatt, Auteur | Hoboken, New Jersey : Wiley | Wiley Events | 2020Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural [...]![]()
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La fin du fake dans le marketing! Attention, avis de tempête sur les fondamentaux du luxe, de la mode, de la beauté, mais aussi sur le marketing et la management des entreprises. Attendez-vous à être déstabilisé: ce livre va vous révéler les mu[...]