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121.03 Produit de luxeOuvrages de la bibliothèque en indexation 121.94 (5)
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Patrick Legohérel, Auteur ; Elisabeth Poutier, Auteur | Malakoff : Dunod | Marketing - communication (Paris. 2016), ISSN 2495-0181 | 2017Ne vous êtes-vous jamais demandé, dans un avion ou dans un train, pourquoi votre voisin avait payé moins cher que vous ? Ce livre explique le mécanisme complexe de la prise de décision commerciale et présente la fonction Revenue Management qu[...]
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Kimberly A. Tranter, Auteur ; Trevor Stuart- Hill, Auteur ; Juston Parker, Auteur | Harlow (England) : Pearson Education | 2014The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management p[...]
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Services, unlike manufactured products, cannot be stored for sale at a later date. Fluctuations in demand challenge a capacity-constrained service industry. Transportation services can have a relatively fixed seat capacity, which is based on the[...]
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The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturi[...]
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Paul Rouse, Auteur ; William Maguire, Auteur ; Julie Harisson, Auteur | New-York : Business Expert Press | Managerial accounting collection | 2011Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process [...]
