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Ouvrages de la bibliothèque en indexation 121.94 (5)
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ouvrageNe vous êtes-vous jamais demandé, dans un avion ou dans un train, pourquoi votre voisin avait payé moins cher que vous ? Ce livre explique le mécanisme complexe de la prise de décision commerciale et présente la fonction Revenue Management qu[...]
- XL Library La Rochelle
Legohérel, P., Poutier, E. (2017). Revenue management : Anticiper l'offre et la demande pour optimiser les prix. (2e édition). Malakoff : Dunod.ouvrageKimberly A. Tranter Trevor Stuart- Hill Juston Parker | Harlow (England) : Pearson Education | 2014 Pearson new international edition.The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management p[...]
- XL Library La Rochelle
Tranter, K.A.., Stuart- hill, T., Parker, J. (2014). An introduction to revenue management for the hospitality industry : Principles and practices for the real world. (Pearson new international edition.). Harlow : Pearson Education.ouvrageServices, unlike manufactured products, cannot be stored for sale at a later date. Fluctuations in demand challenge a capacity-constrained service industry. Transportation services can have a relatively fixed seat capacity, which is based on the[...]
- XL Library La Rochelle
Parker, G. (2014). Practical revenue management in passenger transportation. [S.l.] : CreateSpace Independent.ouvrageThe practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturi[...]
- XL Library La Rochelle
Bodea, T., Ferguson, M. (2014). Segmentation, revenue management and pricing analytics. New : Routledge.ouvrageRevenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process [...]
- XL Library La Rochelle
Rouse, P., Maguire, W., Harisson, J. (2011). Revenue management in service organizations. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=493122&site=ehost-live