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121.03 Produit de luxeLibrary items with class number 121.55 (88)
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Marketing and the Economy. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today’s uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections,[...]
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Jean-Paul Aimetti, Author ; Jean-Michel Raicovitch, Author | Paris : Éditions Eyrolles | Collection Marketing, ISSN 1956-4198 | 2013A contre-courant des discours souvent caricaturaux et réducteurs, l'objectif de cet ouvrage est de donner des repères durables pour améliorer les organisations et les pratiques marketing des entreprises. Définir sa stratégie, comprendre le clien[...]
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Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drive[...]
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Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world’s leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the fir[...]
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Marketing is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satis[...]
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Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and tech[...]
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marke[...]
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Sébastien Soulez, Author ; Saïd Halla, Author ; Thierry Himber, Author | Paris : Gualino | Zoom's | 2012
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Jean-Pierre Helfer, Author ; Jacques Orsoni, Author ; Ouidade Sabri, Associate | Paris : Vuibert | 2012Jean-Pierre Helfer, professeur agrégé de sciences de gestion, enseigne le marketing et le management à l'IAE de Paris (université Panthéon-Sorbonne). Consultant et auteur de nombreux articles et ouvrages en stratégie et en marketing, Il a no[...]
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Un ouvrage efficace pour faire le point sur ses connaissances, s'entraîner et s'évaluer : des rappels de cours, des exercices et des mini-cas offrent une vision complète de la matière La maîtrise des concepts et des outils du marketing ne peu[...]
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Comment Oxfam peut-il récolter des dons dans un climat économique difficile ? Pourquoi un Meerkat russe a plus de 700.000 fans sur Facebook ? Comment le monopole des boissons alcoolisées en Suède parvient à recevoir le soutien du marché, san[...]
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflec[...]
