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Management > COMMUNICATION > POLITIQUE DE COMMUNICATION > COMMUNICATION EVENEMENTIELLE
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mémoire
Le monde numérique a été intégré dans tous les aspects de notre vie, y compris dans l’événementiel. Grâce aux médias sociaux notamment, nous sommes en mesure d'entrer en contact avec notre public et de nouer des relations avec lui avant, penda[...]mémoire
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The global warming felt on a worldwide scale has highlighted the considerable challenges in terms of sustainable development. While some of the actors in today's society have taken the turn towards eco-responsibility, it seems relevant to focus [...]mémoire
Managing the logistics of major sporting events is a challenge with many complex issues at stake in the context of international events. Controlling costs and budgets, as well as managing events in societies concerned about environmental prote[...]mémoire
This research paper aims to identify the experience management of participants during digital events during a health crisis. The event industry, in full ascension, has been weakened by the pandemic. Events bring conviviality and proximity depend[...]mémoire
L’avenir du patrimoine semble aujourd’hui de plus en plus incertain. Le délabrement des sites semble indiquer que la préservation et le développement du patrimoine ne constitue plus une priorité sociale comme elle avait pu l’être dans les anné[...]mémoire
As an emerging service industry, the event industry is highly valued for its wide influence, strong correlation, and economic benefits. With the rapid development of the MICE (Meetings, Incentives, Conferencing, Exhibitions) industry in China, i[...]
ouvrage
Dominique Filloux, Auteur ; Nadine Vienne, Auteur | London : ISTE Editions | Collection innovation, entrepreneuriat et gestion | 2021L’évènementiel, présent et avenir permet de maîtriser l’ensemble des aspects de la création d’un évènement, de l’appel d’offres à son évaluation finale. Il présente les grandes évolutions du secteur évènementiel et notamment les enjeux récents d[...]mémoire
The year 2020 was a difficult year, with new changes occurring in our world as a result of the epidemic; many industries were severely harmed, the MICE industry was particularly hard hit; many offline events had to be suspended due to their capa[...]mémoire
Avec la maturité progressive du marché des idoles, l'influence de l'effet de célébrité des idoles K-pop sur la communication publique s'est accrue et diverses stratégies marketing ont émergé sur le marché des idoles pour répondre à la demande [...]mémoire
This study aims to understand how the events industry will have to evolve to meet the expectations of a new generation, the Alpha generation. In the era of the fourth digital revolution, generations come and go, tomorrow's consumers will not be [...]mémoire
Nowadays, competition is increasing between cities, their challenge is to be more attractive and promote tourism. So, as companies do for brands, destination need to build a strong brand image to differentiate from other destinations and reinf[...]mémoire
The health crisis is causing an unprecedented economic and social situation. Companies in the tourism and events sector are the most affected. The health restrictions have led to the administrative closure of all event venues, and cultural eve[...]
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Donald Getz, Auteur ; Stephen Page, Auteur | Abingdon, Oxon : Routledge | Events management series | 2020Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping ev[...]
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Shawn Seungwon Lee, Auteur ; Joe Jeff Goldblatt, Auteur | Hoboken, New Jersey : Wiley | Wiley Events | 2020Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural [...]
