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ouvrage
In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effe[...]
ouvrage
The meaning of marketing in travel and tourism - Understanding the consumer and the marketing - Planning for marketing strategy and short-term operational objectives and compaigns - Communicating with and influencing consumers - Applying marketi[...]
