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The Handbook of managing and marketing tourism experiences

Marios Sotiriadis, Editeur scientifique ; Dogan Gursoy, Editeur scientifique | Bingley : Emerald Group Publishing Limited | 2016

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by [...]

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