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ORGANISATION MONDIALE DU TOURISME ; ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice ; Union internationale des organismes officiels de tourisme, Collectivité éditrice | Madrid, Spain : World Tourism Organization (UNWTO) | 2014The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all e[...]
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid, Spain : World Tourism Organization (UNWTO) | 2017The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing [...]
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ORGANISATION MONDIALE DU TOURISME ; European travel commission | Madrid, Spain : World Tourism Organization (UNWTO) | 2017This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies i[...]
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ORGANISATION MONDIALE DU TOURISME, Auteur ; Commission européenne du tourisme, Auteur | Madrid, Spain : World Tourism Organization (UNWTO) | 2009
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice ; Commission européenne du tourisme, Collectivité éditrice | Madrid, Spain : World Tourism Organization (UNWTO) | 2008Tourism demand is a complex phenomenon which can be affected by an incredible number of different exogenous factors economy, fuel prices, infrastructure, prices, natural disasters, the image of a destination, etc. Because of all of these and man[...]
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice ; ORGANISATION MONDIALE DU TOURISME, Editeur scientifique ; Commission européenne du tourisme, Editeur scientifique | Madrid, Spain : World Tourism Organization (UNWTO) | 2011Tourism products are the basis for a destination’s tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their a[...]
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La comunicación de crisis es un elemento crucial de un buen sistema de gestión de crisis. Ayuda a limitar el impacto negativo de una crisis al afrontar las necesidades de información de todos los agentes del sector de manera eficiente, puntual y[...]
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid : Organizacion Mundial del Turismo | 2006
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ORGANISATION MONDIALE DU TOURISME, Auteur | Madrid, Spain : World Tourism Organization (UNWTO) | 2012WTO has been promoting the use of sustainable tourism indicators since the early 1990s, as essential instruments for policy-making, planning and management processes at destinations. The new guidebook is the most comprehensive resource on this[...]
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid : Organisation mondiale du tourisme | 2004
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid, Spain : World Tourism Organization (UNWTO) | 2017
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid, Spain : World Tourism Organization (UNWTO) | 2017
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ORGANISATION MONDIALE DU TOURISME, Collectivité éditrice | Madrid : Organizacion Mundial del Turismo | 1998Por vez primera la OMT publica un libro de texto específicamente destinado a los estudiantes o profesionales del turismo de habla hispana. Introducción al Turismo proporciona un conocimiento panorámico y contemporáneo de la industria turística. [...]
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There is growing appreciation that sustainable tourism requires a strong process of collaboration between the wide range of actors who can influence its impact or who are affected by it, both in the global north and south. The purpose of this s[...]
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Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims t[...]
